In a revealing documentary, a looksmaxxing-influenced world where ‘your social capital is tied to your appearance’ has led to more men wanting more
Man’s obsession with his member is a tale as old as time, writ large in sky-scraping edifices, in allusions that flatter (big dick energy) or offend (prick), in the countless artifacts across the ages that venerate male potency – a porn star’s description of Donald Trump’s “toadstool” penis. But it’s the booming intimate wellness industry – AKA the rash (ahem) of fillers, therapies and cosmetic procedures that have come into vogue since the little blue pill rocked the market – that most intrigued Daniel Lombroso, the esteemed documentarian who made his name at the Atlantic and the New Yorker dissecting male fragility.
“A lot of the stories I worked on at those places were kind of fringy subculture and oftentimes adjacent to white nationalism,” says Lombroso, who became aware of the rising demand for penile enhancement procedures while reporting on plastic surgery trends at the New Yorker. “I started calling all these practitioners. But to make an embedded film the way I do, you need someone who’s very open.”
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